The complexity of digital interactions between businesses and customers has led to a demand for a Digital Xperience Platform (Dx). Customers now expect a seamless and uniform xperience across all touchpoints, thanks to the growth of digital channels including websites, mobile applications, and social media. By offering a single platform to handle all digital channels and touchpoints, a Dx platform helps businesses to build, manage, and optimise these digital experiences.
The complete Digital Xperience Platform (Dx) consists of the following four components:
- Data Collection and Aggregation
- Analysis and Insights
- Automation
- Reporting Capabilities.
ZIF Digital Xperience (Dx) comprises all these four integral components and helps organisations to improve the Digital experience on a day-to-day basis.